The "Twelve Week Year" 1 system, developed by Brian P. Moran and Michael Lennington, is an innovative approach to productivity and performance. It challenges the traditional calendar year planning, instead encouraging a focus on a 12-week timeframe. This chapter will explore how pediatric entrepreneurs and CEOs can leverage this system to enhance productivity, improve patient care, and drive business growth.
Understanding the Twelve-week Year
The Twelve Week Year system operates on the principle that shorter, more focused timeframes increase productivity and efficiency. Instead of setting yearly goals, this approach encourages you to set and achieve your goals within 12 weeks. This creates a sense of urgency, reduces procrastination, and keeps your objectives top of mind. Often, quarterly goals and yearly goals tend to be forgotten.
Implementing the Twelve-Week Year in Pediatric Practice
1. Set Clear, Achievable Goals: The first step in implementing the Twelve Week Year is setting clear, achievable goals for the next 12 weeks. These could be related to patient care, business growth, or internal improvements. The key is to ensure they are SMART - Specific, Measurable, Achievable, Relevant, and Time-bound.