The Art of Negotiating with Health Care Companies

An Essential Guide for Physicians with Dr. Herbert Bravo, MD; Dr. George Rogu MD, CPE, MBA and Jeff Pogany all contributors to P.E.D.S

Key Takeaways from the Conversation on Negotiation

Dr. Rogu and Jeff Pogany shared insightful perspectives on the power of understanding your 'why' in negotiations, particularly in the healthcare industry.

1. Importance of Your 'Why': Dr. Rogu emphasized the necessity of knowing your 'why,' which serves as your value proposition. This 'why' is the reason you give when negotiating for higher pay or a raise.

2. Understanding the Market: He highlighted the importance of understanding the healthcare market and being aware of the salaries earned by other professionals in your field. This knowledge is essential when negotiating your salary.

3. The Struggle for Independence: Dr. Rogu and Jeff discussed the challenges independent healthcare providers face in a market dominated by large, provider-EP-backed organizations. He underscored the importance of maintaining independence, which is a significant 'why' for independent healthcare providers.

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4. Survival in the Current Market: They pointed out that independent providers are not looking for the same rates as large systems. They are seeking a fair rate to survive in the current market, taking into account factors like the significantly higher Consumer Price Index in recent years.

5. Stand Against Systematic Oppression: Dr. Rogu encourages independent providers to use their 'why' to stand against the systematic dominance by large providers, emphasizing their commitment to independence and quality care. In conclusion, understanding your 'why,' being aware of the market, and standing up for your values is crucial in negotiating successfully in the healthcare industry.

The complete podcast edition will air on 2/8/2024 on YouTube or where you download your podcasts.