The Art of Negotiating with Health Care Companies

An Essential Guide for Physicians with Dr. Herbert Bravo, MD; Dr. George Rogu MD, CPE, MBA and Jeff Pogany all contributors to P.E.D.S

Tell Your Story :

In the healthcare industry, it's essential to understand your 'why.' This 'why' is the driving force behind your decisions and actions when you're negotiating for a rate increase and striving to remain independent in a market dominated by large groups.

When you have your data and numbers in order, it's time to ask yourself: 'What is my why? What is the story I'm trying to tell?' This 'why' isn't just a philosophical question; it's your value proposition. It's the reason you provide when someone asks why they should pay you more or why you deserve a rate increase.

However, the market rate is another critical factor in the healthcare industry. Understanding the healthcare market in your field is crucial.

In a market dominated by large PE-backed organizations and mega health systems, the 'why' for independent healthcare providers becomes even more critical. These large providers often have the power to influence market rates and conditions, potentially threatening the survival of independent practices.

The P.E.D.S DASH works for pediatricians and any CEO and clinician group looking to know what their data shows.

The drive to remain independent, to avoid being hired by these large organizations, and to maintain your own practice is a significant 'why.' However, the struggle for independence can be challenging, especially when large providers systematically dominate the market and potentially compromise the quality of care.

As an independent provider, your 'why' should be a rallying cry: a statement of your determination to remain independent and provide high-quality care. You're not asking for the same rates as the large systems down the street. You're merely seeking a fair rate to survive in the current market. Your 'why' is your commitment to independence and quality care. This 'why' is your value proposition. It's your story. It's what sets you apart in the healthcare market.

The complete podcast edition will air on 2/8/2024 on YouTube or where you download your podcasts.